Developed new digital signage for YouTube TV’s partnership with the LA Rams, showcased on SoFi Stadium’s iconic eight-sided Infinity Board. The creative direction merged football-inspired visual language—drawing from field hashmarks and motion cues—with YouTube TV’s clean, modern brand aesthetic. The result was a bold, cohesive presence that seamlessly integrated YouTube TV into the stadium environment.
2023
YouTube TV
3D Visual Design
Hook Studio
Built a production-ready system optimized for the Infinity Board’s massive resolution and unique aspect ratios, ensuring smooth execution across multiple display zones. Streamlined the design and rendering pipeline to accommodate tight turnaround times and large-scale output, allowing the team to deliver high-fidelity visuals without compromise. The final creative elevated YouTube TV’s in-stadium presence, blending sports energy with brand precision in a way that resonated across live audiences and broadcast moments.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Shaun Walsh, Motion Designer
Developed new digital signage for YouTube TV’s partnership with the LA Rams, showcased on SoFi Stadium’s iconic eight-sided Infinity Board. The creative direction merged football-inspired visual language—drawing from field hashmarks and motion cues—with YouTube TV’s clean, modern brand aesthetic. The result was a bold, cohesive presence that seamlessly integrated YouTube TV into the stadium environment.
2023
YouTube TV
3D Visual Design
Hook Studio
Built a production-ready system optimized for the Infinity Board’s massive resolution and unique aspect ratios, ensuring smooth execution across multiple display zones. Streamlined the design and rendering pipeline to accommodate tight turnaround times and large-scale output, allowing the team to deliver high-fidelity visuals without compromise. The final creative elevated YouTube TV’s in-stadium presence, blending sports energy with brand precision in a way that resonated across live audiences and broadcast moments.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Shaun Walsh, Motion Designer
Developed new digital signage for YouTube TV’s partnership with the LA Rams, showcased on SoFi Stadium’s iconic eight-sided Infinity Board. The creative direction merged football-inspired visual language—drawing from field hashmarks and motion cues—with YouTube TV’s clean, modern brand aesthetic. The result was a bold, cohesive presence that seamlessly integrated YouTube TV into the stadium environment.
2023
YouTube TV
3D Visual Design
Hook Studio
Built a production-ready system optimized for the Infinity Board’s massive resolution and unique aspect ratios, ensuring smooth execution across multiple display zones. Streamlined the design and rendering pipeline to accommodate tight turnaround times and large-scale output, allowing the team to deliver high-fidelity visuals without compromise. The final creative elevated YouTube TV’s in-stadium presence, blending sports energy with brand precision in a way that resonated across live audiences and broadcast moments.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Shaun Walsh, Motion Designer