For the launch of YouTube TV’s new 5.1 Audio feature, a particle-based audiovisual concept was designed and developed using X-Particles and Cinema 4D. The creative direction drew inspiration from deep space and the unknown, translating sound into motion to highlight the immersive qualities of surround audio.
2022
YouTube TV
Visual Design
3D
Motion
Hook Studios
Explored particle dynamics and procedural animation to build a reactive visual system synced to the soundtrack. The final spot combined abstract form, motion, and rhythm to visualize the depth and clarity of 5.1 surround sound—delivering a striking, atmospheric representation of YouTube TV’s enhanced audio experience.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Ryan Quinn, Sr. Motion Designer / Editor
Shaun Walsh, Audio
For the launch of YouTube TV’s new 5.1 Audio feature, a particle-based audiovisual concept was designed and developed using X-Particles and Cinema 4D. The creative direction drew inspiration from deep space and the unknown, translating sound into motion to highlight the immersive qualities of surround audio.
2022
YouTube TV
Visual Design
3D
Motion
Hook Studios
Explored particle dynamics and procedural animation to build a reactive visual system synced to the soundtrack. The final spot combined abstract form, motion, and rhythm to visualize the depth and clarity of 5.1 surround sound—delivering a striking, atmospheric representation of YouTube TV’s enhanced audio experience.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Ryan Quinn, Sr. Motion Designer / Editor
Shaun Walsh, Audio
For the launch of YouTube TV’s new 5.1 Audio feature, a particle-based audiovisual concept was designed and developed using X-Particles and Cinema 4D. The creative direction drew inspiration from deep space and the unknown, translating sound into motion to highlight the immersive qualities of surround audio.
2022
YouTube TV
Visual Design
3D
Motion
Hook Studios
Explored particle dynamics and procedural animation to build a reactive visual system synced to the soundtrack. The final spot combined abstract form, motion, and rhythm to visualize the depth and clarity of 5.1 surround sound—delivering a striking, atmospheric representation of YouTube TV’s enhanced audio experience.
CREDITS
Logan Bell, Creative Director
Zach Feintuch, Sr. Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Ryan Quinn, Sr. Motion Designer / Editor
Shaun Walsh, Audio