Ongoing creative support for YouTube TV, one of the leading live TV streaming platforms. Worked with the team at Hook to develop and evolve the brand’s 3D aesthetic while contributing to a wide range of workstreams including entertainment, sports, and brand campaigns. The work spans digital assets, CG content, promotional videos, and large-scale stadium signage—helping unify YouTube TV’s visual identity across all touchpoints.
2025
YouTube TV
Visual Design
3D
Hook Studio
Result
Established a distinct 3D visual language that became a cornerstone of YouTube TV’s evolving brand presence. Provided consistent design and motion support across campaigns and major sponsorship activations. This ensured ongoing visual cohesion across mediums, enabling faster creative output, scalable production, and a refined, recognizable brand experience across YouTube TV’s ecosystem.
Ongoing creative support for YouTube TV, one of the leading live TV streaming platforms. Worked with the team at Hook to develop and evolve the brand’s 3D aesthetic while contributing to a wide range of workstreams including entertainment, sports, and brand campaigns. The work spans digital assets, CG content, promotional videos, and large-scale stadium signage—helping unify YouTube TV’s visual identity across all touchpoints.
2025
YouTube TV
Visual Design
3D
Hook Studio
Result
Established a distinct 3D visual language that became a cornerstone of YouTube TV’s evolving brand presence. Provided consistent design and motion support across campaigns and major sponsorship activations. This ensured ongoing visual cohesion across mediums, enabling faster creative output, scalable production, and a refined, recognizable brand experience across YouTube TV’s ecosystem.
Ongoing creative support for YouTube TV, one of the leading live TV streaming platforms. Worked with the team at Hook to develop and evolve the brand’s 3D aesthetic while contributing to a wide range of workstreams including entertainment, sports, and brand campaigns. The work spans digital assets, CG content, promotional videos, and large-scale stadium signage—helping unify YouTube TV’s visual identity across all touchpoints.
2025
YouTube TV
Visual Design
3D
Hook Studio
Result
Established a distinct 3D visual language that became a cornerstone of YouTube TV’s evolving brand presence. Provided consistent design and motion support across campaigns and major sponsorship activations. This ensured ongoing visual cohesion across mediums, enabling faster creative output, scalable production, and a refined, recognizable brand experience across YouTube TV’s ecosystem.