Created a series of grimacing character portraits that were arranged into large-format Instagram mosaics, forming a cohesive, mysterious reveal on social. The activation amplified engagement by blending cinematic compositing with the franchise’s gritty aesthetic—delivering a distinct, immersive presence that resonated with fans and reinforced the campaign’s haunting atmosphere.
AWARDS: 2020 Shorty Winner, Best in Games / 2020 PROMAX Game Awards Silver Winner
CREDITS:
Taylor Rhodes, Creative Director
Vu Nguyen, Art Director, Editor
Tony Reyes, Sound Design
Riley Trela, Sr. Copywriter
Melissa Zabala, Sr. Producer
Caitlin Miller, Production Coordinator
Elastic, CG & Animation