A new visual identity created for NFL Sunday Ticket’s debut season on YouTube and YouTube TV. The work established a cohesive design system spanning broadcast, digital, and out-of-home, featuring dynamic 3D elements and adaptable branding that unified the campaign across multiple platforms.
2024
YouTube TV / NFL
Art Direction
Visual Design / 3D
Hook Studios
I worked with the motion team to develop a modular motion and templating system designed to seamlessly blend 2D and 3D graphics while accommodating quick updates to team assets and information on the fly. Built to handle high-volume output and tight turnaround times, the system optimized render efficiency and enabled multiple designers to contribute as needed—ensuring consistency, scalability, and creative flexibility throughout the season.
CREDITS
Logan Bell, Creative Director
Mark Altman, Executive Producer
Martin Slomka, Motion Director
Carly Ouellette, Sr. Art Director
Shaun Walsh, Sr. Motion Designer / Editor
Sophie Hautala, Jr. Designer
A new visual identity created for NFL Sunday Ticket’s debut season on YouTube and YouTube TV. The work established a cohesive design system spanning broadcast, digital, and out-of-home, featuring dynamic 3D elements and adaptable branding that unified the campaign across multiple platforms.
2024
YouTube TV / NFL
Art Direction
Visual Design / 3D
Hook Studios
I worked with the motion team to develop a modular motion and templating system designed to seamlessly blend 2D and 3D graphics while accommodating quick updates to team assets and information on the fly. Built to handle high-volume output and tight turnaround times, the system optimized render efficiency and enabled multiple designers to contribute as needed—ensuring consistency, scalability, and creative flexibility throughout the season.
CREDITS
Logan Bell, Creative Director
Mark Altman, Executive Producer
Martin Slomka, Motion Director
Carly Ouellette, Sr. Art Director
Shaun Walsh, Sr. Motion Designer / Editor
Sophie Hautala, Jr. Designer
A new visual identity created for NFL Sunday Ticket’s debut season on YouTube and YouTube TV. The work established a cohesive design system spanning broadcast, digital, and out-of-home, featuring dynamic 3D elements and adaptable branding that unified the campaign across multiple platforms.
2024
YouTube TV / NFL
Art Direction
Visual Design / 3D
Hook Studios
I worked with the motion team to develop a modular motion and templating system designed to seamlessly blend 2D and 3D graphics while accommodating quick updates to team assets and information on the fly. Built to handle high-volume output and tight turnaround times, the system optimized render efficiency and enabled multiple designers to contribute as needed—ensuring consistency, scalability, and creative flexibility throughout the season.
CREDITS
Logan Bell, Creative Director
Mark Altman, Executive Producer
Martin Slomka, Motion Director
Carly Ouellette, Sr. Art Director
Shaun Walsh, Sr. Motion Designer / Editor
Sophie Hautala, Jr. Designer